Stop investing all of your time, resources and money on everyone else’s brand. The most important brand in the world is your own…invest there!
One of the biggest competitive advantages you will ever have is being able to look around your industry and identify the gaps? What issues aren’t being addressed? What practices can be improved upon? Where can you add extra value, broaden the conversation or show that maybe the "old way of doing things," is no longer the best way?
Your extensive knowledge, skill and expertise can be manifested in many ways, outside of a 9 to 5, no matter what you do. Once you change the way you view it and set the intention to monetize your expertise.
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